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Pricing Decisions Recap

Syllabus B

Pricing Decisions Recap 13 / 13

Indicative syllabus content:
• Pricing decisions for profit maximising in imperfect markets. Note: tabular methods of solution are acceptable.
• Pricing strategies and the financial consequences of market skimming, premium pricing, penetration pricing, loss leaders,
product bundling/optional extras and product differentiation to appeal to different market segments.