See all classes
Recap - Pricing Decisions

Syllabus B

Recap - Pricing Decisions 16 / 16

Indicative syllabus content:
• Pricing decisions for profit maximising in imperfect markets. Note: tabular methods of solution are acceptable.
• Pricing strategies and the financial consequences of market skimming, premium pricing, penetration pricing, loss leaders,
product bundling/optional extras and product differentiation to appeal to different market segments.