Specimen
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MC Question 12
Formulae & Tables
ACCA PM (F5) Formulae Sheet
You will get this Formula Table at the exam so learn well how to apply it in your ACCA PM (F5) Exam
A company has entered two different new markets.
In market A, it is initially charging low prices so as to gain rapid market share while demand is relatively elastic.
In market B, it is initially charging high prices so as to earn maximum profits while demand is relatively inelastic.
Which price strategy is the company using in each market?
A. Penetration pricing in market A and price skimming in market B
B. Price discrimination in market A and penetration pricing in market B
C. Price skimming in market A and penetration pricing in market B
D. Price skimming in market A and price discrimination in market B