Question 2b
You will get this Formula Table at the exam so learn well how to apply it in your ACCA PM (F5) Exam
Bus Co is a large bus operator, operating long-distance bus services across the country. There are two other national operators in the country. Bus Co’s mission is to ‘be the market leader in long-distance transport providing a greener, cleaner service for passengers nationwide’. Last month, an independent survey of 40,000 passengers was carried out, the results of which are shown in the table below:
Table: Bus passenger satisfaction % by national operator
Operator | Overall satisfaction | Value for money | Punctuality | Journey time |
---|---|---|---|---|
Bus | * | 67 | 80 | 82 |
Prime | * | 58 | 76 | 83 |
Express | * | 67 | 76 | 89 |
* denotes that the percentage has not yet been calculated.
The ‘overall satisfaction’ percentages, which have not yet been inserted into the table, are calculated using a weighted average which reflects the importance customers place on each of the other three criteria above. The weightings used are as follows:
Value for money 40%
Punctuality 32%
Journey time 28%
The managing director (MD) of Bus Co has said: ‘Independent research has shown that our customers are the most satisfied of any national bus operator. We are now leading the way on what matters most to customers – value for money and punctuality.’
Required:
(b) Taking into account all the data in the table and your calculations from part (a), discuss whether the managing director’s statement is true. (4 marks)