Syllabus B1
External Environmental Analysis 1 / 4
Eco-System
1:30
PESTEL
2:07
Quiz
Porter's 5 Forces
2:28
5 Forces - Recap
2:58
Quiz
Lifecycle - Introductory Stage
1:06
Lifecycle - Growth Stage
0:57
Lifecycle - Shakeout Stage
0:56
Lifecycle - Maturity Stage
0:41
Lifecycle - Decline Stage
0:18
Uses of the Lifecycle Model
Problems with Lifecycle Model
1:21
Quiz
Kotler's Competitor Analysis
1:44
Quiz
Competition - Threatening Factors
1:44
Significant Competition
0:36
Mobility Barriers
0:37
Four-Stage Framework For Competitive Analysis
Competitor's Responses
1:13
Competitor's Responses - Cost Structures
1:48
Quiz
Porter's Diamond
1:50
Quiz
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A. The Strategy Process
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B1. Recap - External Environmental Analysis
B. Analysing The Organisational Ecosystem