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Question 1iii

Boltzman Machines (Boltzman) is a listed, multinational engineering business. It has two divisions, one
manufacturing aerospace parts and the other automotive parts. The company is known for innovation and it allows its managers much autonomy to run their own divisions and projects. There has been recent criticism at a shareholders’ meeting of the executive management for not listening to shareholders’ concerns and allowing this autonomy to run out of control. Therefore, the board at Boltzman have decided to create a framework which brings together all of the initiatives described below.

The chief executive officer (CEO) feels that the performance prism may be a suitable model and has asked you to draft a report to the board to explain the model and how Boltzman’s existing initiatives fit within it.

The initiatives which are running at present are:

1. An analysis of stakeholder influence at Boltzman leading to suitable strategic performance measures.
2. A benchmarking exercise of the performance measures from initiative 1 with Boltzman’s main competitor, General Machines.
3. The introduction of quality initiatives bringing lean production methods to Boltzman.

The CEO also requires your input on each of these initiatives as they are all at various stages of progress:

First, a stakeholder analysis has been completed by one of Boltzman’s managers (in Appendix 1) but she has gone on holiday and has not written up a commentary of her results. Therefore, the CEO wants you to take the information in Appendix 1 and explain the results and evaluate the suggested performance measures. The CEO has asked that you do not, at this stage, suggest long lists of additional indicators.

Second, the CEO wants you to use these suggested measures to benchmark the performance of oltzman against General Machines. The CEO stated, ‘Make sure that you calculate the measures given in Appendix 1. You should also add two justified measures of your own using the data provided. However, restrict yourself to these seven measures and don’t drown us with detail about individual business units.’ A junior analyst has gathered data to use in the benchmarking exercise in Appendix 2.

Third, the company has stated that one of its strategic aims is to be the highest quality supplier in the market place. In order to achieve this, the head of the aerospace division has already started a project to implement just-in-time (JIT) manufacturing. An extract of his email proposing this change is given in Appendix 3. The CEO feels that there are some important elements hinted at but not developed in this email. In particular, the CEO wants you to explain the problems of moving to JIT manufacturing.

Required:
Prepare a report to the board of Boltzman to:
(iii) Benchmark Boltzman against General Machines as suggested by the CEO, evaluating the approach to benchmarking used. (16 marks)

Appendix 2
The figures are drawn from the financial statements for the year to September 2014

Boltzman General Machines
$m $m
2014 2014
Revenue 23,943 25,695
Cost of sales 18,078 20,605
Other costs 2,958
3,208
Operating profit 2,907 1,882
Financing costs 291 316
Tax 663 718
Net income
1,953

848
BoltzmanGeneral Machines
$m $m $m $m
2013 2014 2013 2014
Non-current assets 16,335 16,988 17,716 17,893
Current assets 10,618 11,043 11,515 11,630

26,953

28,031

29,231

29,523
Equity 8,984 9,961 9,744 10,083
Non-current liabilities 9,801 9,739 10,629 10,405
Current liabilities 8,168 8,331 8,858 9,035

26,953

28,031

29,23

29,523
Boltzman General Machines
2014 2014
Notes:
No of employees 86,62093,940
Staff costs ($m) 4,731 4,913
Revenue for 2013 ($m) 22,506 25,438
Product development costs ($m) 2,684 2,630
No. of top 10 biggest potential customers where the business has top tier supplier status
Aerospace 6 6
Automotive 7 8
A suitable cost of capital for both companies is 11%.
The tax rate is 28%.

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