The following exhibits, available on the left-hand side of the screen, provide information relevant to the case study:
1. An overview – introductory information about Optima.
2. Ceeland’s fitness and leisure industry – a briefing paper by Optima’s commercial director summarising the key features of Ceeland’s fitness and leisure industry.
3. Extracts from Optima’s website – including information about Optima’s facilities, services, and corporate social responsibility (CSR) commitment.
4. Summary of industry research report – the sales director’s summary of the current challenges in the fitness and leisure industry.
5. Ceeland Daily News article – relating to CSR activities in the fitness and leisure industry.
6. Ceeland Department of Health proposal – outline of a proposal for a collaborative partnership to deliver a new fitness programme for children across Ceeland.
7. Senior management team meeting – an extract from a discussion on the technology developments in the fitness and leisure industry.
8. Email from the finance director – outlining the outcomes of a recent internal audit which highlighted several internal control weaknesses identified at some Optima fitness and leisure clubs.
This information should be used to answer the tasks within your chosen response option(s).