Simple Communication Model 5 / 9

A SIMPLE COMMUNICATION MODEL – SENDER, MESSAGE, RECEIVER, FEEDBACK AND NOISE

Diagram

Effective communication involves a message being sent and received successfully.

A TRANSMITTER/SENDER/ENCODER

of the message is the person who starts the communication process in order to pass on information to others.

The MESSAGE

is the information that the sender wants to transmit.

The MEDIUM/MEANS OF COMMUNICATION/CHANNEL

is the method used for sending the message.

  • For example a letter on the notice board or an email.  

    A means of communication can also be thought of a smell, taste and feel.

A RECEIVER/DECODER

of the information is the person to whom the message is sent.

In businesses, ineffective communication, or communication failure, between people in the firm can have serious consequences.

NOISE

can be one of the reasons why we end up with ineffective communication.

  • Noise can be anything that interferes with the communication or makes it difficult to understand.  

    Noise can arise from many sources, e.g., factors as diverse as load machinery, technical noise such as poor telephone connection to smudges on a printed page, status differentials between sender and receiver and distractions of pressure at work or emotional upsets.

FEEDBACK

is when the receiver confirms that the message has been received and responds to it.

  • This ensures that the information has been correctly received by the right person and if necessary, acted upon.

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