CAT / FIA FBT Syllabus E. Personal Effectiveness And Communication In Business - Type of Information - Notes 3 / 9
HOW THE TYPE OF INFORMATION DIFFERS AND THE PURPOSE FOR WHICH IT IS APPLIED AT DIFFERENT LEVELS OF THE ORGANISATION
The levels of decision-making and the information required to support it have been classified into three levels.
Strategic Information
Helps senior managers with long term planning and the development of a strategic plan.
Tactical Information
To help middle management monitor and control the organisation.
Operational Information
To help knowledge and data workers design services/products, disseminate information and perform routine administrative tasks.
Example of a retail store:
As a consumer you have to deal regularly with the information systems that support business operations at the many retail stores where you shop.
Most retail shops now use computer-based information systems to help them record customer purchases, keep track of inventory and evaluate sales trends.
Store operations would grind to a halt without support of such information systems.
Information systems also help store managers make better decisions and attempt to gain a strategic competitive advantage.
For example, decisions on what lines of merchandise need to be added or discontinued, or on what kind of investment they require, are typically made after an analysis provided by computer-based information systems.
