Internal, Connected and external Stakeholders 2 / 4

A Stakeholder

is a group or individual, who has an interest in what the organisation does, or an expectation of the organisation.

Internal Stakeholders

Internal stakeholders are intimately associated to the organisation and their objectives are likely to have a strong influence on how it is run.  

The main two examples of internal stakeholders are:

  • Employees

  • Management

Their interests to defend are
jobs / careers, money, promotion prospects and benefits.

Response risk if interests are not recognised
Pursuit of individual goals rather than shareholder interests
Resignation

Information relating to production, accounting records and payroll are most likely to be used by internal stakeholders.

Connected Stakeholders

Connected stakeholders can be viewed as having a contractual relationship with the organisation.  

The objective of satisfying the shareholders needs to be fulfilled, however, customers and finance objectives must be met if the company is to succeed.  

Some examples of connected stakeholders may include:

  • Shareholders – interested in shareholders’ wealth measured by profitability, P/E ratios, market capitalisation

    Response risk if interests are not recognised
    Sell shares (e.g. to predator) or vote against management (e.g. at AGM)

  • Customers – interested in the company’s products

    Response risk if interests are not recognised
    Buy elsewhere
    Damage reputation (e.g. bad publicity)
    Legal action

  • Suppliers – interested in building long term relationship, on time payment of goods and profitable sales

    Response risk if interests are not recognised
    Refusal of credit
    Stop supplying
    Legal action (e.g. for unpaid debts)

  • Finance providers - like banks interested in loan security

    Response risk if interests are not recognised
    Denial of credit
    Higher interest charges

External Stakeholders

External stakeholders have quite diverse objectives and have varying ability to ensure that the organisation meets its objectives.  

Some examples of external stakeholders may include:

  • Non-governmental organisations

    Interests to defend
    Human rights

    Response risk if interests are not recognised
    Legal action

  • Environmental pressure groups 

    Interests to defend
    Protecting the environment
    Human rights

    Response risk if interests are not recognised
    Publicity
    Direct action
    Sabotage
    Pressure on government

  • Government and regulatory agencies – interested in tax, compliance with legislation and employment opportunities

    Response risk if interests are not recognised
    Tax increases
    Regulation
    Legal action
    Tariffs

  • Trade unions – interested in protecting their members.

    Response risk if interests are not recognised
    Legal action
    Direct action

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