Standard Deviations 10 / 13

Using Standard Deviation To Measure Risk

So SDs looks at the risk of the actual outcome deviating away from the expected outcome

The decision maker can then weigh up the EV of a project against the risk (the standard deviation) that is associated with it.

Illustration 1

The management of Cow Co is considering 2 projects...

PROJECT APROJECT B
ProbabilityProfit ProbabilityProfit 
$'000$'000
0.31000.1-150
0.31500.6200
0.42000.3300

Required

Determine which project seems preferable, A or B.

PROJECT APROJECT B
ProbabilityProfit EVProbabilityProfitEV
$'000$'000$'000$'000
0.3100300.1-150-15
0.3150450.6200120
0.4200800.330090
EV of Profit155EV of Profit195

Solution

On the basis of EVs alone, B is marginally preferable to A, by $40,000.

(195,000 - 155,000 = 40,000)

But look closer and you'll see that Project B could also make you a whopping 150 loss!

So to measure this risk - we need to look at Standard Deviations

Probability Profit
p x x-x̄ p(x-x̄)²
$'000
0.3 100 100 - 155 = -55 0.3 x (-55)^2 = 907.5
0.3 150 -5 7.5
0.4 200 45 810.0
Variance 1,725.0
Probability Profit
p x x-x̄ p(x-x̄)²
$'000
0.1 -150 -195 -150 = -345 11,902.5
0.6 200 200 - 195 = 5 15
0.3 300 105 3,307.5
Variance 15,225

If the management are risk averse, they might therefore prefer project A because, although it has a smaller EV of project, the possible profits are subject to less variation.

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