Syllabus A9

a) Identify a business’s strengths, weaknesses opportunities and threats (SWOT) in a market and the main sources of competitive advantage.
b) Identify the main elements within Porter’s value chain and explain the meaning of a value network'.
c) Explain the factors or forces that influence the level of competitiveness in an industry or sector using Porter’s five forces model.
d) Describe the activities of an organisation that affect its competitiveness:
i) Purchasing
ii) Production
iii) Marketing
iv) Service