New Product Development, Marketing And Pricing
New product development decisions include:
Potential costs and benefits of new products?
Improve existing or create new products?
Any new skills needed to create the product?
Marketing decisions include:
How to promote goods?
What channels of marketing to be used?
What features to have?
Will processes need to change?
Pricing decisions include:
Elasticity of demand?
Cashflow effect of prices?
Does price fit with overall strategy?