ACCA SBL Syllabus E. Technology And Data Analytics - Data For Decisions About New Product Developments, Marketing And Pricing - Notes 4 / 4
New Product Development, Marketing And Pricing
New product development decisions include:
Potential costs and benefits of new products?
Improve existing or create new products?
Any new skills needed to create the product?
Marketing decisions include:
How to promote goods?
What channels of marketing to be used?
What features to have?
Will processes need to change?
Competitor response?
Pricing decisions include:
Elasticity of demand?
Cashflow effect of prices?
Does price fit with overall strategy?
Competition prices?
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