Data For Decisions About New Product Developments, Marketing And Pricing 4 / 4

New Product Development, Marketing And Pricing

New product development decisions include:

Potential costs and benefits of new products?
Improve existing or create new products?
Any new skills needed to create the product?

Marketing decisions include:

How to promote goods?
What channels of marketing to be used?
What features to have?
Will processes need to change?
Competitor response?

Pricing decisions include:

Elasticity of demand?
Cashflow effect of prices?
Does price fit with overall strategy?
Competition prices?

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