CIMA E2 Syllabus A. Business models and value creation - The Digital Customer - Notes 7 / 7
Things that a digital/modern customer wants:
Great service
Products or services tailored specifically to their needs.
Full transparency of information
A seamless experience anytime, anywhere
The modern customer is less loyal and readily switch if they have a bad experience or something better comes along.
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Syllabus A. Business models and value creation
A1. The Ecosystems of Organisations
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The modern business model
Syllabus A. Business models and value creation
A2. The elements of business models