Syllabus C4. Non-Financial Performance Indicators 4 / 7

a) Discuss the interaction of nonfinancial performance indicators with financial performance indicators.
b) Identify and discuss the significance of non-financial performance indicators in relation to employees and product/service quality e.g. customer satisfaction reports, repeat business ratings, customer loyalty, access and availability.
c) Discuss the difficulties in interpreting data on qualitative issues. 
d) Discuss the significance of brand awareness and company profile and their potential impact on business performance.
Non-Financial Performance Indicators