a) Identify a business’s strengths, weaknesses opportunities and threats (SWOT) in a market and the main sources of competitive advantage.
b) Identify the main elements within Porter’s value chain and explain the meaning of a value network'.
c) Explain the factors or forces that influence the level of competitiveness in an industry or sector using Porter’s five forces model.
Describe the key activities of an organisation that affect its competitiveness [K]