SBL

Syllabus C2. Environmental Issues 2 / 6

a) Assess the macro-environment of an organisation using PESTEL.
b) Assess the implications of strategic drift.
c) Evaluate the external key drivers of change likely to affect the structure of a sector or market.
d) Explore, using Porter’s Diamond, the influence of national competitiveness on the strategic position of an organisation.
e) Prepare scenarios reflecting different assumptions about the future environment of an organisation.
Environmental Issues