Syllabus C3. Competitive Forces 3 / 6

a) Evaluate the sources of competition in an industry or sector using Porter’s five forces framework.
b) Analyse customers and markets including market segmentation.
c) Apply Porter’s value chain to assist orgainsations to identify value adding activities in order to create and sustain competitive advantage.
d) Advise on the role and influence of value networks.
e) Evaluate the opportunities and threats posed by the environment of an organisation.
Competitive Forces