Johnson & Scholes SAF Model
A successful strategy needs to be:
Acceptable (to stakeholders)
Feasible (resources available)
These 3 tests can be applied to any strategy decision!
|Uses strengths||Effect on shareholder wealth||M - word model (see below)|
|Overcomes weaknesses||Cost / benefit|
|Meet objectives (profit, more control etc)||Effect on gearing|
M achinery - sufficient spare capacity?
M anagement - Sufficient skills?
M oney - How much needed? Cashflows likely?
M anpower - Amount and skills of employees needed?
M arkets - Current brand strong enough or new one required? What share is critical?
M aterials - Quality? New suppliers needed?
M ake-up - Does the org structure need changing?
M oo-able - Does the new strategy moo like a heifer - sorry got carried away..