ACCA SBL Syllabus E. Technology And Data Analytics - Big Data - Notes ^{2 / 4}

Big data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, data curation, search, sharing, storage, transfer, visualisation, and information privacy

This big data is then used to help businesses analyse their customers, their buying patterns etc

It can also help in recruitment and marketing and many other areas.

Most big data focus more on external data.