ACCA SBL Syllabus E. Technology And Data Analytics - Information Technology & Data Analysis in Organisation Strategy - Notes ^{1 / 4}

The huge growth in data, analysed well, can help organisations understand the complexity of their environment.

Helping them respond quickly to opportunities and threats and vitally gain new insights into what customers want.

Data comes from:

1. Social Media

2. Internet usage

3. Internet of things

4. Search engine data