Strategic Change 1 / 11

Strategic Change

Incremental Change

Needs no structural reorganisation, the entity should be able to adapt easily

Transformational Change

Big impact on the entity and its workers. Restructuring required and change management skills

Diagram

Realignment does not alter the fundamental beliefs of the organisation. It is therefore easier than transformation

Evolution can take a long time.

Revolution, on the other hand, is immediate and requires simultaneous action from many change managers. It is therefore the most difficult to accomplish successfully

So Managers need to be aware of what type of change they are looking for: adaption, reconstruction, evolution or revolution

Reasons for change

ExternalExampleInternalExample
PoliticsCivil war in a major export marketSenior management changesNew CEO with new ideas
EconomyEuro crisis affecting export marketAcquisitions and mergersIntegration with a partnering firm
Socio-culturalHealth scaresDeMergersSystems will need changing
TechnologyNew technology on market making ours obsoleteDownsizingCurrent systems may no longer be needed
EnvironmentalDiminishing supplies of energy
LegalHealth and safety regulations