CAT / FIA FBT Syllabus A. The Business Organisation, Its Stakeholders - Social structure, Values, Attitudes and Tastes - Notes 2 / 3
Impact of Organisations:
| topic | impact |
| health & diet | * growing market for sports related goods * employee health programmes * new food - added vitamins etc * demand for organic foods |
| women in work | * increase in part-time roles * the sex discrimination act * equal pay & value * promotion & seniority * equal opportunities |
| environmental | * media coverage fuels public concern * world disaster = public attention |
The Business Response
| business agenda | response |
| green products | exploit ecological friendliness as a marketing tool |
| change working practices | knowledge leads to consumer strength. bad publicity has led to improvements |
| limits | there may be limits to how much consumers will change their lifestyles |
| education & confusion | consumers wrongly educated |
| environmental impact assessments | review process and finished product |