Social structure, Values, Attitudes and Tastes

NotesQuiz

Impact of Organisations:

topic impact
health & diet * growing market for sports related goods
* employee health programmes
* new food - added vitamins etc
* demand for organic foods
women in work * increase in part-time roles
* the sex discrimination act
* equal pay & value
* promotion & seniority
* equal opportunities
environmental * media coverage fuels public concern
* world disaster = public attention

The Business Response

business agenda response
green products exploit ecological friendliness
as a marketing tool
change working practices knowledge leads to consumer strength.
bad publicity has led to improvements
limits there may be limits to how much consumers
will change their lifestyles
education & confusion consumers wrongly educated
environmental impact assessments review process and finished product
NotesQuiz