Data Visualisation 8 / 12

What is data visualisation?

Data Visualisation

Data visualisation allows large volumes of complex data to be displayed in a visually appealing and accessible way that helps with the understanding and use of the data.

The most common use of data visualisation is in creating a dashboard that provides a summary of four or five relevant drivers that gives an overview of a business area.

Examples include:

  • Waterfall charts used to present variance analysis so that the eye focusses on the most significant movements first

  • Graphic based reports on the times and nature of visits to a home

An effective data visualisation tool should display the following characteristics:

  • Decision making ability

  • Effective infrastructure

  • Integration capability

  • Prompt discovery of rules and insights

  • Real time collaboration

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