CIMA E1 Syllabus E2. Marketing - 6Is of E-commerce - Notes 11 / 11
Remember these 6Is
These 6Is separate e-commerce from conventional commerce
Intelligence
Individualised experience for users
Interactivity through customisation and reviews
Integration through automation of processes
Independence of location
Industry structure can be changed
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Syllabus E2. Marketing
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Syllabus E2. Marketing
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