CIMA E1 Syllabus A. Role of the finance function - Vision, Mission and Objectives - Notes 2 / 4
Organisational Vision, Mission and Objectives
Vision
It is the desired future state of the organisation and will generally be aspirational and timeless.
Mission
It answers the question – what sort of business are we or do we want to be?
For e.g. We want to be a provider of fresh, high quality products for the community every day.
Objectives
These are the specific goals that set and control the overall functioning and progress of the organisation.
Objectives should be SMART - Specific, Measurable, Achievable, Relevant and Time-bound.