CIMA P2 Syllabus C. Managing Performance Of Organisational Units - Non-Financial Performance Indicators - Notes 1 / 4
Non-Financial Indicators
In recent years, the trend in performance measurement has been towards a broader view of performance, covering both financial and non-financial indicators.
The most well-known of these approaches is the balanced scorecard proposed by Kaplan and Norton, which we will be describing later.
Areas to measure should relate to an organisation's critical success factors. Critical success factors (CSFs) are performance requirements which are fundamental to an organisation's success (for example innovation in a consumer electronics company) and can usually be identified from an organisation's mission statement, objectives and strategy.
Key performance indicators (KPIs) are measurements of achievement of the chosen critical success factors. Key performance indicators should be:
specific (i.e. measure profitability rather than 'financial performance', a term which could mean different things to different people)
measurable (i.e. be capable of having a measure placed upon it, for example, a number of customer complaints rather than the 'level of customer satisfaction')
relevant, in that they measure achievement of a critical success factor.
The following table demonstrates critical success factors and key performance indicators of a college training students:
perspective | critical success factor | key performance indicators |
financial success | shareholder wealth | dividend yield; % increase in share price |
cashflow | actual vs budget debtor days | |
customer satisfaction | exam success | college pass rate vs national average premier college status tutor grading by students |
flexibility | average number of course variants per subject (eg full-time, day release, evening) | |
process efficiency | resource utilisation | % room occupancy average class size average tutor teaching load (days) |
growth | innovation products information technology | % of sales from < 1 year old number of online enrolments |