Evaluating Strategic Options 11 / 13

This is done using the SAF model.

  1. Suitability

    The strategy should fit the organisation’s current strategic position and should satisfy a range of requirements like exploiting strengths, rectifying an organisation’s weaknesses and helping the firm to seize opportunities.

  2. Acceptability

    It depends on expected performance outcomes and the extent to which these are acceptable to stakeholders. Typical stakeholder interests may include shareholders, management, staff, customers.

  3. Feasibility

    It asks whether the strategy can be implemented and, in particular, if the organisation has adequate strategic capability.

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