ACCA AAA ^INT Syllabus C. Practice Management - Acceptable Advertising - Notes ^{1 / 4}

Generally they should not reflect badly on the member, the ACCA or the accounting profession as a whole

Acceptable publicity includes:

• Appointments and awards

• Seeking employment or professional business

• Professional directories

• Books, article, interviews, lectures, media appearances

• Training courses and seminars

Advertisements and promotional material must not:

1. Bring ACCA into disrepute

2. Discredit the services offered by others

3. Claim superiority

4. Mislead

5. Be legal, decent & truthful