Acceptable Advertising

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They should inform and not try to impress

Generally they should not reflect badly on the member, the ACCA or the accounting profession as a whole

Acceptable publicity includes:

  • Appointments and awards

  • Seeking employment or professional business

  • Professional directories

  • Books, article, interviews, lectures, media appearances

  • Training courses and seminars

Advertisements and promotional material must not:

  1. Bring ACCA into disrepute

  2. Discredit the services offered by others

  3. Claim superiority

  4. Mislead

  5. Be legal, decent & truthful

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