Question 1a
Marking Guide
(a) Business risk evaluation
Generally up to 1½ marks for each business risk evaluated, in addition allow ½ mark for each relevant calculation, e.g. profit margin:
– Luxury product –sensitive to changes in consumer’s disposable income
– Rapid expansion and inappropriate business strategy
– Financial implications of business expansion including impact on gearing, interest cover and cashflows
– Profit margins and cash flows
– International operations
– Hurricanes
– Claim relating to environmental damage – reputational issue, loss of customers
Maximum marks 10