This question was the most popular and probably the best answered of all the questions on the paper with many candidates gaining a high proportion of the marks for their answers. It asked candidates to consider the business reasons and ethical considerations of a new business venture. It also asked candidates to consider how negative issues may be mitigated.

Answers that gained fewer marks did not give many points or lacked adequate discussion because they were in note form. Some answers considered the issues but not how these could be mitigated. Repetition of the same point or points gained few or no additional marks.

Overall though, the majority of the candidate responses gained over half marks and some responses gained over 70% of the total marks for this question.