Question 2a
Marking Guide
Distinguish between the different synergies 1–2
Discuss possible financial synergy sources 2–3
Discuss possible cost synergy sources 1–2
Discuss possible revenue synergy sources 3–4
Concluding comments 1–2
Max marks 9
Distinguish between the different synergies 1–2
Discuss possible financial synergy sources 2–3
Discuss possible cost synergy sources 1–2
Discuss possible revenue synergy sources 3–4
Concluding comments 1–2
Max marks 9