Question 1c
Marking Guide
| audit procedures: brand name | |
| 1 mark per specific procedure | |
| – agree cost to supporting documentation/prior year accounts | |
| – review assumptions used in management impairment review | |
| – perform independent impairment review | |
| – review planned level of expenditure to support the brand | |
| – review results of any marketing/customer satisfaction surveys | |
| – consider if non-amortisation is gaap for this industry | |
| – discuss reasons for non-amortisation with management | |
| max marks | 5 |