Question 2b
Marking Guide
(b) Profitability ratios 1–2
Investor ratios 3–4
Other ratios 1–2
Trends and other calculations 3–4
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Max 10
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Note: Maximum 7 marks if only ratio calculations provided
Discussion of company performance over time 2–3
Discussion of company performance against competitors 2–3
Discussion of actual returns against expected returns 1–2
Discussion of need to maintain portfolio and alternative investments 1–2
Discussion of future trends and expectations 1–2
Discussion of takeover rumour and action as a result 1–2
Other relevant discussion/commentary 1–2
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Max 10