Ways to measure NFP objectives 2 / 2

Ways to measure NFP objectives

Use non financial info

  • Non-financial information is often better able than straight financial data to measure and justify the intangible goals of Not for Profits.  

    The high level of non-financial reporting will come at a cost, however, in terms of the time and other resources which it necessitates.

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Popular types include:

  • Key performance indicators

  • Statistics related to service or activity delivery and performance, such as client numbers, user numbers, enquiry numbers, occupancy levels and similar;

  • The performance and development of human resources, both staff and volunteers

  • Reporting on external trends, including social and environmental impacts, also political and economic developments

Other creative forms of non-financial reporting include statistics on website use, complaint numbers, analysis of media coverage, and measuring board visibility and recognition.

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