ACCA FM Syllabus A. Financial Management Function - Ways to measure NFP objectives - Notes 2 / 2
Ways to measure NFP objectives
Use non financial info
Non-financial information is often better able than straight financial data to measure and justify the intangible goals of Not for Profits.
The high level of non-financial reporting will come at a cost, however, in terms of the time and other resources which it necessitates.
Popular types include:
Key performance indicators
Statistics related to service or activity delivery and performance, such as client numbers, user numbers, enquiry numbers, occupancy levels and similar;
The performance and development of human resources, both staff and volunteers
Reporting on external trends, including social and environmental impacts, also political and economic developments
Other creative forms of non-financial reporting include statistics on website use, complaint numbers, analysis of media coverage, and measuring board visibility and recognition.