Value for Money (VFM) 4 / 4

Specimen
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MC Question 9

Def Co provides accounting services to government departments. On average, each staff member works six chargeable hours per day, with the rest of their working day being spent on non-chargeable administrative work. One of the company’s main objectives is to produce a high level of quality and customer satisfaction.

Def Co has set its targets for the next year as follows:
(1) Cutting departmental expenditure by 5%
(2) Increasing the number of chargeable hours handled by advisers to 6·2 per day
(3) Obtaining a score of 4·7 or above on customer satisfaction surveys

Which of the following options allocates the above targets to the correct value for money performance category?

Economy Efficiency Effectiveness
A. (1) (3) (2)
B. (2) (1) (3)
C. (3) (2) (1)
D. (1) (2) (3)
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Question 2a

Bus Co is a large bus operator, operating long-distance bus services across the country. There are two other national operators in the country. Bus Co’s mission is to ‘be the market leader in long-distance transport providing a greener, cleaner service for passengers nationwide’. Last month, an independent survey of 40,000 passengers was carried out, the results of which are shown in the table below:

Table: Bus passenger satisfaction % by national operator

Operator Overall satisfaction Value for money Punctuality Journey time
Bus * 67 80 82
Prime * 58 76 83
Express *67 76 89

* denotes that the percentage has not yet been calculated.

The ‘overall satisfaction’ percentages, which have not yet been inserted into the table, are calculated using a weighted average which reflects the importance customers place on each of the other three criteria above. The weightings used are as follows:

Value for money   40%
Punctuality           32%
Journey time        28%

The managing director (MD) of Bus Co has said: ‘Independent research has shown that our customers are the most satisfied of any national bus operator. We are now leading the way on what matters most to customers – value for money and punctuality.’

Required:
(a) Calculate the ‘overall satisfaction’ percentage for each operator. (2 marks)

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Question 2b

Bus Co is a large bus operator, operating long-distance bus services across the country. There are two other national operators in the country. Bus Co’s mission is to ‘be the market leader in long-distance transport providing a greener, cleaner service for passengers nationwide’. Last month, an independent survey of 40,000 passengers was carried out, the results of which are shown in the table below:

Table: Bus passenger satisfaction % by national operator

Operator Overall satisfaction Value for money Punctuality Journey time
Bus * 67 80 82
Prime * 58 76 83
Express *67 76 89

* denotes that the percentage has not yet been calculated.

The ‘overall satisfaction’ percentages, which have not yet been inserted into the table, are calculated using a weighted average which reflects the importance customers place on each of the other three criteria above. The weightings used are as follows:

Value for money   40%
Punctuality           32%
Journey time        28%

The managing director (MD) of Bus Co has said: ‘Independent research has shown that our customers are the most satisfied of any national bus operator. We are now leading the way on what matters most to customers – value for money and punctuality.’

Required:
(b) Taking into account all the data in the table and your calculations from part (a), discuss whether the managing director’s statement is true. (4 marks)

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Question 2c

Bus Co is a large bus operator, operating long-distance bus services across the country. There are two other national operators in the country. Bus Co’s mission is to ‘be the market leader in long-distance transport providing a greener, cleaner service for passengers nationwide’. Last month, an independent survey of 40,000 passengers was carried out, the results of which are shown in the table below:

Table: Bus passenger satisfaction % by national operator

Operator Overall satisfaction Value for money Punctuality Journey time
Bus * 67 80 82
Prime * 58 76 83
Express *67 76 89

* denotes that the percentage has not yet been calculated.

The ‘overall satisfaction’ percentages, which have not yet been inserted into the table, are calculated using a weighted average which reflects the importance customers place on each of the other three criteria above. The weightings used are as follows:

Value for money   40%
Punctuality           32%
Journey time        28%

The managing director (MD) of Bus Co has said: ‘Independent research has shown that our customers are the most satisfied of any national bus operator. We are now leading the way on what matters most to customers – value for money and punctuality.’

When measuring performance using a ‘value for money’ approach, the criteria of economy, efficiency and effectiveness can be used.

Required:
Briefly define ‘efficiency’ and ‘effectiveness’ and suggest one performance measure for EACH, which would help Bus Co assess the efficiency and effectiveness of the service it provides. (4 marks)

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