ACCA SBL Syllabus C. Strategy - Drivers of change - Notes ^{3 / 5}

Drivers for change can be either internal or external, but are specific to the context in which the organisation operates. Here we look at the external

The idea is that you look at the environment using PESTEL, and in the exam there will be some fairly obvious key drivers - such as an impending recession or technology going out of date

The drivers must be strategic to the future of the whole organisation, not just specific functions or departments. Localised priorities are often found to be in conflict with the overall best interests of the organisation.