CIMA E2 Syllabus A. Business models and value creation - Competitive Rivalry - Notes 6 / 10
The intensity of competition within the industry will affect the profitability of the industry.
Rivalry among existing competitors will be higher when:
There is rapid growth in the market
There is relative quality and costs of similar products
Barriers to entry are high
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Syllabus A. Business models and value creation
A2. Competitive Advantage
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Syllabus A. Business models and value creation
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