CIMA E2 Syllabus B. Managing people performance - Persuasion - Notes ^{6 / 6}

Persuasion is the ability to deliberately manipulate others to change an attitude, opinion, or behaviour. 

Persuasion is direct and deliberate.Influence is a weaker form of persuasion.

Purposeful persuasion occurs where each party attempts to persuade the other to accept its case by marshalling arguments, backed by factual information and analysis.

Influencing, persuasion and negotiation are all aspects of communication.