CIMA E2 Syllabus A. Business models and value creation - Power, Urgency and Legitimacy - Notes ^{4 / 9}

Stakeholders will be prioritised depending on which area of the diagram they fall into. Category 1 (A) stakeholders will be prioritised first, Category 2 (B) second and so forth, leaving Category 6 (E) stakeholders to be prioritised last.

1. Power - Ability to impose their will on the organisation (e.g.) government

2. Legitimacy - Rights of the stakeholders according to the values of the firm and society (e.g.) very big customers

3. Urgency - How immediately is action needed