c) required an analysis ofthe current culture and an assessment of how that culture may need to change to align with the strategic aims of a venture capitalist and external shareholders.

Many candidates only focused on the current culture and failed to gain the professional marks that were available for explaining the implications of the changes needed to the future culture of the business.

Although the question did not require the use of the cultural web, candidates who used this framework often found it a helpful means of ensuring sufficient aspects of the organisation’s culture were covered.