ACCA SBL Syllabus C. Strategy - Strategic fit & Stretch - Notes ^{3 / 10}

Managers trying to develop strategies by identifying opportunities in the environment, and adapting their resources to take advantage

It is trying to meet the market needs. 

Eg. FirstIntuition opening up in London and Bristol

Those locations are very attractive for ACCA providers. 

However, there is little evidence to suggest that companies operating in attractive markets perform better than those which seem less attractive

In fact, success was the result of managers identifying strategies on the basis of “stretching” competencies to provide advantages

“Stretching” is using resources to yield new opportunities eg aCOWtancy.com

A small business might try and change the “rules of the game” to suit its own competencies eg Apple 10 years ago