ACCA SBL Syllabus H. Innovation, Performance Excellence & Change Management - The basics of Processes - Notes ^{4 / 11}

Business processes (e.g. Development, manufacturing, distribution etc)  make up the value chain of a company.

Different strategies will need different processes

Process Change Examples

Businesses are run via a number of different processes, literally everything they do is a process

How these processes are performed comes from the strategy of that business

The strength of the processes forms a competitive advantage

The strength of this process as a competitive advantage is related to how difficult (or easy) it is to copy

When I taught this subject many years ago I used to perform a "trick" in my London based courses.

I used to ask students to write down a business they think of when i say "Really simple online booking".

I would then write on the turned off overhead projector (that's how old this example is!) - EASY JET

The students would then write down their business and be astonished when i turned on the OHP to see that I had written exactly the same as them.

The reason being of course was that EasyJet had created a fantastic process and was famous for it, however I couldn't perform that trick anymore because the competition has caught up and many now have similar easy online booking processes